Applegreen has the fuel-good factor

A true Irish success story beginning in 1992 with its first service station in West Dublin, Applegreen is the No.1 motorway service operator in Ireland. Now with over 400 sites across Ireland, UK and USA, it employs over 5,300 people.

The Insight

Our partnership began in 2012 when Deli Lites co-owner, Jackie Reid, spotted an opportunity with ‘heat to eat’ sandwiches and bakery ranges, especially for Applegreen’s A Cafe customers.

The Result

So successful were these ranges, 12 months later we were awarded the entire pre-pack sandwiches, wraps and salads contract, manufacturing under Applegreen’s ‘Bakewell’ brand.

Our products proved an instant hit with Applegreen’s consumers and resulted in a 30% sales uplift. Innovation in product ranges and packaging, as well as delivering the freshest possible products direct to store daily was the key to success then, and still is today.